Country Manager - Belgium
Betsson Group
About the position
You will have full P&L responsibility for the Belgian market, driving commercial performance and customer value across online casino, sportsbook and a retail sportsbook network of more than 400 points of sale. The role requires deep gaming industry expertise, a strong product and CRM background, and the ability to operate across multiple jurisdictions. The successful candidate will be French-speaking and will work closely with central and local teams to deliver the market strategy in line with regulatory requirements.
Responsibilities
Lead and develop a high-performing team of local experts and professionals.
Drive sustainable revenue growth and customer value through product performance, customer engagement and lifecycle optimisation.
Develop and implement the local market strategy and annual plans, managing the market budget and working closely with central teams to align product, CRM and commercial priorities.
Own the customer lifecycle from onboarding and activation through retention, loyalty and reactivation, using customer insights and performance data to identify opportunities.
Partner with Product and CRM teams to improve the customer proposition, product experience and customer journeys. This role does not own local marketing strategy or marketing campaign execution.
Use customer feedback, behavioural insights and performance metrics to identify friction points and improve the end-to-end customer experience.
Optimise day-to-day market operations and commercial performance to achieve quarterly and annual targets.
Ensure market activities and customer journeys comply with applicable local regulations across the relevant jurisdictions.
Monitor competitors, product developments, customer behaviour and regulatory changes across multiple jurisdictions.
Requirements
Bachelor’s degree in business, management, or a related field, or equivalent practical experience.
Extensive senior-level experience in the gaming industry, with a strong track record in product, CRM, customer lifecycle management or commercial operations. Marketing-focused profiles are not the target for this role.
Experience operating across multiple jurisdictions, with the ability to adapt commercial and product priorities to different regulatory and market environments.
Direct experience in the Belgian market and a strong understanding of its gaming landscape.
Solid people leadership and stakeholder management experience.
Deep knowledge of online casino and sportsbook, with a proven track record of delivering commercial results in the gaming industry.
Experience with gaming retail operations is an advantage.
Fluent French, with strong verbal and written communication skills. English proficiency is also required for collaboration with central teams.
Strong project management skills, including the ability to coordinate multiple initiatives and stakeholders.
Strong analytical skills, with a data-driven approach to product performance, CRM and commercial decision-making.
Proactive, accountable and results-oriented, with a practical approach to problem-solving.
Comfortable working in a fast-paced, evolving and regulated environment.
What you will get
Working with a great team of people were teamwork, support and learning is our passion
Working within a dynamic and fast paced industry.
Competitive remuneration package and relocation support to Malta available.
Hybrid structure with the option to work remotely twice a week.
Healthcare plan.
Fabulous office and work environment in one of Malta’s prime locations.
On the job training by skilled people who have sound experience in the industry.
Multiple company events throughout the year, and fun team building events.
Dedicated time for training through online platforms.
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