CRM Manager - Greece
Betsson Group
About the position
The Greek marketing team in Malta is looking for a CRM Manager who is passionate about sports and casino. This is a fantastic opportunity to work with our world class and award-winning brands.
THE WOW
We are looking for a CRM manager to join our dynamic team in Malta. You will be directly responsible for all the CRM lifecycle strategy. Oriented by data and business intelligence this role will plan and coordinate multi-channel, segmented life cycle campaigns. Main objectives are to drive conversion, early life, cross-sell, churn prevention and reactivation rates. It is an exciting and fast paced role that requires passion and an eye for detail.
A flavour of what you will be doing:
Devise and execute effective marketing programmes within the customer lifecycle
Work closely with product managers to increase campaign ROI through tailor-made nurture programmes aimed at monetising players post the 1st interaction with a campaign
Build & automate lifecycle communication in collaboration with central CRM towards decreasing churn and enhancing player engagement
Define the brands contact strategy (right place, right time, right person) by aligning with the product team on segmentation and targeting of communication
Champion an ongoing tests & learn programme (A.B, MVT & Control group) & optimise marketing programmes based on learnings
Work with BI & Data warehouse teams to facilitate real-time data-driven communication
Conduct analysis of the performance of all CRM journeys
YOU'RE GOOD AT
At least four years of iGaming experience
At least two years of CRM experience
Excellent communication skills
Analytical skills
Excellent organisation skills
Fluent in both Greek and English
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