Sportsbook Manager - Greece
Betsson Group
About the position
As Sportsbook Manager, you will be responsible for developing and optimising the sportsbook proposition for the Greek market. This is a commercially focused role combining strong sportsbook and trading knowledge with ownership of our site-wide sportsbook promotional strategy.
The role is split across two key areas:
Sportsbook Proposition & Trading Collaboration: Ensuring our sportsbook offering remains competitive, relevant and commercially effective for Greek players.
Sportsbook Promotions: Planning, developing, executing and evaluating open-to-all sportsbook promotions that drive engagement, turnover and profitability.
You will work closely with Trading, Product, Tech, Marketing and CRM to deliver a competitive and engaging sports betting experience.
Responsibilities:
Own the Greek sportsbook promotional calendar, planning and executing site-wide campaigns around key sporting events and commercial opportunities.
Develop and optimise sportsbook promotional mechanics, balancing customer appeal, competitiveness, engagement and profitability.
Evaluate promotional performance and ROI, identifying opportunities to improve campaign effectiveness and commercial results.
Collaborate closely with Trading to monitor odds competitiveness, market coverage, margins and the overall sportsbook offering for the Greek market.
Monitor the Greek sports betting market and competitors, identifying opportunities to improve our promotions, product and proposition.
Work with Product and Tech to test new functionalities, evaluate existing features and recommend improvements to the sportsbook experience.
Collaborate with Marketing, CRM and Compliance to coordinate campaign execution, communications and promotional requirements.
Analyse and report on sportsbook performance, including turnover, NGR, active players, promotional costs and key commercial initiatives.
Essential Skills & Experience:
4+ years' experience in Sportsbook, ideally within commercial, promotions, proposition, product or operations roles.
Demonstrable experience developing, managing and evaluating customer-facing sportsbook promotions.
Strong sportsbook and trading literacy, including understanding of odds, margins, pricing, markets and sportsbook profitability.
Strong knowledge of the Greek sports and betting market, customer behaviour, sporting events and competitive landscape.
Commercial and analytical mindset, with the ability to evaluate performance, identify opportunities and make data-informed decisions.
Ability to translate commercial opportunities into actionable initiatives and coordinate their execution across multiple teams.
Excellent organisational and prioritisation skills, with a collaborative and hands-on approach.
Fluent in written and spoken English.
Native Greek language proficiency.
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