CRM Coordinator - Greece
Betsson Group
About the position
The Greek marketing team is looking for an enthusiastic CRM Coordinator, who is passionate about sports and casino. This is a fantastic opportunity to work with our world class and award-winning brands.
THE WOW
As CRM Coordinator you are part of a dynamic team, which is responsible for the 360 planning and execution of our CRM campaigns and journeys. The CRM coordinator will work closely with the CRM manager, Product managers, Marketing team and the other CRM teams to drive conversion, improve retention and customer loyalty.
A flavour of what you will be doing:
Create and execute CRM campaigns and bonus set-ups
Keep updated the customer communication calendar
Build & automate lifecycle communication in collaboration with central CRM towards decreasing churn and enhancing player engagement
Pulling and organising segmentation lists to prepare for execution of campaigns
Write copy, set-up communications and send them out through CRM channels across the customer life-cycle
Test the quality and functionality of CRM Campaigns
Evaluate campaigns using A/B tests and control groups and create basic reports
Build and optimize Email templates
Provide basic post data reports on CRM Campaigns
Monitor customer behaviour for key learnings to optimize the CRM Strategy
Optimize on-site content and journeys
YOU'RE GOOD AT
Greek language – Native level written and spoken.
English language – Strong command of written and spoken.
Having an understanding of iGaming or CRM.
Working under pressure and have great time management skills.
Extra awesome:
Knowledge of Marketing Cloud.
Understanding of digital Marketing.
Experience in a similar role.
CHALLENGE ACCEPTED?
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